A Legacy Built Around Wool

Since 1954, three generations of the Shroff family have built their expertise around one of the world's most versatile natural fibres: wool.

FROM EXPERIENCE TO EXPERTISE

ASE Fibers is part of the ASE Group, founded in 1954, and today operates as a third-generation family business.

Our journey through the wool industry has given us an understanding that goes beyond buying and selling.

We understand fibres: where they come from, how they behave, how they are processed and where they can create value.

Over the years, we have developed long-standing relationships with businesses across India and major wool-producing markets around the world.

Global Partners
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Domestic Customers
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Wool Expertise
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Global Market Knowledge
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WE KNOW WOOL. AND WE KNOW WHAT TO DO WITH IT.

The value we bring is not simply in sourcing a fibre.
It is in understanding the fibre.

From micron and origin to processing characteristics, blending possibilities and end use, our experience helps us assess what a particular wool can deliver.

That knowledge is built over decades and passed from one generation to the next.

WE KNOW WOOL. AND WE KNOW WHAT TO DO WITH IT.

The value we bring is not simply in sourcing a fibre.
It is in understanding the fibre.

From micron and origin to processing characteristics, blending possibilities and end use, our experience helps us assess what a particular wool can deliver.

That knowledge is built over decades and passed from one generation to the next.

WE KNOW WOOL. AND WE KNOW WHAT TO DO WITH IT.

The value we bring is not simply in sourcing a fibre.
It is in understanding the fibre.

From micron and origin to processing characteristics, blending possibilities and end use, our experience helps us assess what a particular wool can deliver.

That knowledge is built over decades and passed from one generation to the next.

Three Generations of Wool Expertise

Umeysh Shroff

Umeysh Shroff

With experience in the wool industry since 1970, Umeysh brings deep knowledge of wool combing, blending and spinning, along with the ability to assess greasy wool and understand its potential through processing.
Ramesh Shroff

Ramesh Shroff

Since entering the business in the early 1980s, Ramesh has developed specialist expertise in crossbred and carpet wools, particularly in the 32-micron-plus range, with extensive knowledge of sourcing across quality and price segments.
Anoopam Shroff

Anoopam Shroff

A third-generation entrepreneur with a Master's in International Business, Anoopam brings a global perspective to the business, with expertise in international markets, currencies and the influence of world events on trade.

Wool Expertise

Crafted with Precision and Experience.

TRUSTED RELATIONSHIPS

ASE Fibres (ASE Group) have represented us in India for over 40 years. Our partnership has been continuous and harmonious for all these years.

Mr Peter Whiteman, CEO, Segard Masurel, New Zealand.

They cover all the wool supply chain customers on our behalf with professionalism and integrity.

MR Anil Goswami, President Purchase, Raymond Lifestyle Limited.

They are well acquainted with all the sectors (apparel, knitwear, carpet and rugs).

Mr Pawan Sharma, Purchase Head, Oswal, Ludhiana.

We can thoroughly recommend them and are happy to be contacted if any further clarification is needed.

Mr Sanjay Bansal, CEO & MD, Providence Textiles.

We have been working with them since 1997, and share a wonderful business relationship. They are Industry leading in their field.

Mr Sanjay Bansal

Our association goes way back, and they are well acquainted with knowledge of all the sectors (apparel, knitwear and yarns)

Mr Pawan Sharma

From our legacy to your next opportunity.

Discover what ASE Fibres can bring to your business.